Sample Media Advisory for We Can!® Launch at Local Site
[Note: Advisory should never be longer than one page.]
[YOUR ORGANIZATION'S LOGO HERE] [WE CAN! LOGO HERE]
FOR IMMEDIATE RELEASE CONTACT: [NAME], [ORGANIZATION] [PHONE], [E-MAIL]
[DATE]
MEDIA ADVISORY
Message to Parents: 'We Can!' Prevent Childhood Obesity
[COMMUNITY SITE] Offers New National Institutes of Health Program to Families in [REGION] to Address Growing Epidemic
WHAT: [COMMUNITY SITE] is launching Ways to Enhance Children's Activity & Nutrition! (We Can!), a national education program from the National Institutes of Health (NIH) to prevent obesity among youth ages 8-13. We Can! reaches parents and caregivers with educational materials and community programs to encourage healthy eating, increase physical activity and reduce sedentary time. [INSERT SPECIFICS OF LOCAL LAUNCH EVENT]
WHO: [LIST ALL WHO WILL BE AT EVENT FOR PHOTOS, INTERVIEWS]
- Director of [ORGANIZATION]
- Local partners
- Local celebrities
- Government or community representatives
WHEN: [DATE] [TIME]
WHERE: [COMMUNITY SITE]
[ADDRESS]
[PHONE]
BACKGROUND: Ways to Enhance Children's Activity & Nutrition!, or We Can!, is a national public education program from the National Institutes of Health (NIH) to help prevent overweight and obesity among youth ages 8-13. For more information or to download a handbook for parents, visit http://wecan.nhlbi.nih.gov, or call 1-866-35-WECAN.
[INSERT LANGUAGE ABOUT YOUR ORGANIZATION AS APPROPRIATE]
